LEAD DOG CULTURE
"If you’re not the lead dog, the view never changes."
OUR PHILOSOPHY
There’s a saying at SUI that we’ve heard frequently from our founder, Roddy McKinney, over the years: “If you’re not the lead dog, the view never changes.”
This saying, originally attributed to Robert Benchley’s character in the 1946 film The Road to Utopia, has been embraced by all SUI team members. We aim to be the Lead Dog in everything we do. We always give our best. There is a relentless pursuit of perfection and a passion for winning at SUI. Our Lead Dog culture is one of collaboration, constant learning, adaptability, and upstanding character.
While our Core Values were first introduced in 2013, they came about organically thanks to this saying and the inherent corporate culture it helped develop.
OUR VALUES
We execute with integrity.
We are committed to our people machine.
We wow our customers.
We are the "Lead Dog".
We are all accountable as owners.
We are adaptable.
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